food truck treats in your grocer’s freezer!

I’m not sure why I’ve been on such an ice cream kick lately, maybe just because I love ice cream. Sometimes I seriously feel like a kid, but I’ve always loved ice cream, and can never get enough (though I try to limit myself these days).

I also hold a special place in my heart for gourmet food truck ice cream, since my very first food truck experience was with Coolhaus in New York City. For those of you who aren’t familiar, Coolhaus trucks serve unique ice cream flavors, which can be paired with your choice of cookie (locals – think Treatbot but with a different flair).

While we have so many other awesome options in the Bay Area, I’ve always been a little bummed we don’t have a Coolhaus truck. They have them in New York City, Miami, Austin, Dallas and LA after all.

Anyway, last week I was browsing the new New Leaf Community Market┬áin my neighborhood (totally awesome by the way!), and was just about done filling up my cart with various healthy treats, when I noticed something out of the corner of my eye and had to take a closer look. I was intrigued by the shiny retro packaging. It couldn’t be. Could it? Had I really spotted prepackaged Coolhaus ice cream sandwiches in the grocer’s freezer? I think I blinked a few times to make sure it was real.

I carefully read over each package and decided on the brown butter and candied bacon ice cream, sandwiched between chocolate chip cookies. Other options included vegan ginger molasses cookies with mango sorbet and Tahitian vanilla ice cream with chocolate chip cookies. It looks like they have even more flavors, but those were the only ones at New Leaf that day.When I got home with my delicious findings, I quickly hid them in the bottom of the freezer. It look everything in my willpower not to gobble them both up immediately, but with a wedding eight months away, Chris and I have been limiting all of our unhealthy eating to one day a week. Needless to say, I think I counted down each day to Saturday, when we could finally eat them.

Finally, Saturday arrived (or maybe we cheated and ate them Friday night), and I quickly tore open then packaging and snapped a few pictures.

So I guess you’re probably wondering – how good is a pre-packaged ice cream sandwich? Were the cookies soft? Was it freezer burned? Did it taste fresh?

All I have to say is – it was amazing! Seriously, I’m not sure how they did it but the cookies were incredibly soft and the ice cream tasted fresh and delicious. Dare I say it was almost better than the truck because it was neatly frozen and much easier to eat?

So I thought maybe New Leaf Community Market was super special for carrying Coolhaus products, but as it turns out, tons of stores, including some Whole Foods Locations, sell these babies. Currently they’re available in about 20 states. I forget exactly how much I paid, but I think they were on sale for around $4 each.

After enjoying my delicious sandwich I got to thinking – is Coolhaus the first gourmet food truck to sell prepackaged goods at the supermarket? Has anyone spotted others and might this be a new trend? I have to say I prefer the whole food truck experience, but was really excited to find an out-of-state favorite in the supermarket.

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